PR & Social Media Service

 

 

 

 

 

 

 

Public Relations

Kirsty O’Callaghan is a communication specialist. She strategically creates connections, content and conversations to help shape public perception; and expertly delivers internal and external communication campaigns. In other words, she will create and send the right message to the right people at the right time through the right channels.

Kirsty will help you build relationships with your team, the media, the community and your customers; by pinpointing your strategies, objectives and key messages, while aligning with your brand goals.

The ethical practice of public relations contributes to the sustainability of organisations, addresses the needs of communities and builds public and corporate citizenship. Public Relations’ influence on society is accelerating in a local-global environment that is changing with new media, new audiences and new opportunities.

Kirsty helps you manage and guide perceptions of your business to attract new customers and strengthen relationships with existing clients and within your community. The focus is on raising awareness of your business to your target market, building and managing your reputation, and cultivating rewarding and profitable relationships.

PR Services Include:

  • Relationship and Reputation Strategy Development and Management
  • Employee & Community Engagement
  • Event Planning and Management
  • Issues & Crisis Management
  • Professional, Media, and Social Communication Writing

PR process:

  1. Meet and Discuss: During the first meeting, Kirsty will gain an understanding of your current needs, your goals, your industry, your team and your unique situation. She will discuss where you have come from, the struggles and wins you have experienced, and where, ideally, you want to end up. Additionally, you will learn more about the service Kirsty will be providing to you, how she works, and some actions you can take right now.
  2. Creating the Approach: Kirsty then develops your brief, strategy, plan, or campaign, with a range of recommended tactics, tools, checklists, and research-based rationale to support implementation, achievement and measurement.
  3. Meet and Discuss: During this meeting, Kirsty explains and coaches you all areas of your strategy, plan or campaign. Depending on the service you have selected:
  • Kirsty will run a workshop to train the team, or assigned team member, to implement suggested strategies, or
  • Go over the plan or program suggested and lock in further meetings or sessions to support package delivery, or
  • Present and clarify recommended strategy and manage the campaign.

Social Media Strategy and Management

Kirsty O’Callaghan supports you to leverage the appropriate business social media platforms to engage with your target public authentically. She aims to successfully connect with consumers and expertly inform, entertain and convert followers. In other words, she employs the power of storytelling to communicate your company’s brand and stand out from the crowd.

Kirsty will help you tell your story and build relationships with your followers, the media, the community and your customers; by pinpointing your objectives and key messages, while aligning with your brand goals and overall marketing strategy.

Social media affects the political, business and socio-cultural spheres of our everyday lives. Subsequently, having an individually designed and researched social media strategy is vital for business and brand success. Also, with the prevalence of social media use, monitoring and measurement is now a necessary skill for organisations and businesses to improve their social media performance and protect organisational reputation. Kirsty can help you share your message, brand or product in an engaging, multi-platform narrative experience, with the world.

Social Media service includes:

  • Social Media Approach and Strategy Development
  • Concept Development and Content Creation – all online platforms
  • Online Engagement and Crisis Management Campaigns
  • Professional and Social Communication Writing
  • Individual or Multiple Social Media Platform Support
  • Evaluate and Optimise Social Media Campaign Performance

Social Media process:

  1. Meet and Discuss: During the first meeting, Kirsty will gain an understanding of your current needs, your goals, your industry, your team and your unique online situation. She will discuss where you have come from, the struggles and wins you have experienced, and where, ideally, you want to end up. Additionally, you will learn more about the service Kirsty will be providing to you, how she works, and some actions you can take right now.
  2. Creating the Approach: Kirsty then develops your brief, strategy, plan, or campaign, with a range of recommended tactics, tools, checklists, and research-based rationale to support implementation, achievement and measurement.
  3. Meet and Discuss: During this meeting, Kirsty explains and coaches you all areas of your strategy, plan or campaign. Depending on the service you have selected:
  • Kirsty will run a workshop to train the team, or assigned team member, to implement suggested strategies, or
  • Go over the plan or program suggested and lock in further meetings or sessions to support package delivery, or
  • Present and clarify recommended strategy and manage the campaign.