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Kirsty writes regularly here

Posts Tagged working women

Your Business, Your Target Market.

To be profitable in business it is imperative that your message reaches those that are most likely to want and need your service or product. Too often business owners make the mistake of not understanding what their potential buyers are thinking and who the major purchasers are. Kirsty O’Callaghan provides insight to reaching the right audience with the right message.

Firstly, research your target market and find out: what motivates them, what age bracket they are in, where do they live, what is their lifestyle, what specific problems can you solve for them and what benefits are you offering? You must decide who specifically you are trying to reach and who is the most profitable audience.  It has not been found to be effective or worthwhile to attempt to create a message and brand that will appeal to the masses.  It is better to narrow your market and niche your services for more success.

From your research, you will find it easier to identify what makes your service or brand unique and what is the single-minded thought or selling idea that will be bought to life by a persuasive headline. This will build a compelling reason for your potential customers to find out more about the service or product being offered to them. Your client must see your message as achievable, positive, and promising.

Then, to support the selling idea, design specific communication and marketing strategies to match the audience’s needs, wants and interests.  Consider: who are the buyers and users of your product (sometimes they can be different), where do they shop, where do they go for help or information, how many times do they need to see or hear your message or brand to decide to buy, and how can you appeal to your audience and engage with them?  To get the most response from your target audience you must get their attention, create interest and a desire for your service, then motivate them to action. Deciding if that action is purchase, enquiry, sample or brand awareness will make a difference to the message you are sending.

Finally make sure the way you communicate and market your product and business is harmonious across online and offline channels. Be specific, simple, on point and strategic.  Be creative yet stick to your marketing goals and budget, and keep evaluating your results and making changes where necessary.

Building relationships and your business to the level of success you are aiming for requires: a curiosity of how people think and act, accepting nothing at face value, looking at problems from different angles, putting yourself in your client’s shoes, constant research and learning, and an ability to plan and execute that plan.

Find the sweet spot where your potential clients are most likely to connect with you.  When a positive, memorable and meaningful connection is established between your brand and the consumer, then the business client relationship will be strong and sustainable.

Until next time, K 🙂

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FIFO Families – Parenting Tips and Tricks

I recently did a short talk at a FIFO family event in Perth.  The energy in the room was high and children were very excited with all the activities that were happening.  A perfect place to share tips and tricks to support parents.

Being Separated by Work, is a minefield of stress triggers for parents and children. Approaches to keep you and your children as stress-free as possible are outlined in video and handout below.

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How heavy is this glass of water?

I have been on an upward trajectory of achievements and success in the last couple of years.  All my dreams coming true –  going back to study at University, a published book, online membership site, successful business, financial ease, awesome friends and a close family. One would imagine that with all this success all my burdens, stress and worries would get less, or even be non-existant. A huge misperception!

People even often say to me I don’t know how you do it all with Uni, business, family and a husband that works away. They say, you are so strong, and so lucky to have it all! Then they ask me to share with them my secret, or want to know how can I do it all and find peace with some of the horrible things that have happened in my past. They want the magic solution that will change their life in an instant.  I can tell you, that there isn’t a magic solution; unless you call hard work, determination and never giving up in the face of numerous challenges a magic solution.

I usually explain by first assuring them I am neither lucky or completely calm all the time.  I let them know that it is a constant conscious choice to get up, step up, choose the emotional state I want to be in and smile.  And I then share with them one of my favourite parables to illustrate how to honour, recognise, acknowledge, let go of the ‘stuff’ and keep achieving; even in the face of adversity.

Imagine I am holding a glass of water and I ask you – “How heavy is this glass of water I’m holding?”

From my perspective, the absolute weight of this glass doesn’t matter.  It all depends on how long I hold it.  If I hold it for a minute or two, it’s fairly light.  If I hold it for an hour straight, its weight might make my arm ache a little.  If I hold it for a day straight, my arm will likely cramp up and feel completely numb and paralyzed, forcing me to drop the glass to the floor.  In each case, the weight of the glass doesn’t change, but the longer I hold it, the heavier it feels to me.

Your stresses and worries in life are very much like this glass of water.  Think about them for a while and nothing happens.  Think about them a bit longer and you begin to ache a little.  Think about them all day long, and you will feel completely numb and paralysed – incapable of doing anything else until you drop them.

My message to you today:  It’s important to remember to let go of your stresses and worries.  No matter what happens during the day. As early in the evening as you can put all your burdens down.  Don’t carry them through the night and into the next day with you.  If you still feel the weight of yesterday’s stress, it’s a strong sign that it’s time to put the glass down.

And that is exactly the way I live my live and teach others to do the same. Work hard, be clear and focused on what you want, don’t get caught up in others dramas, don’t get caught up in your own regrets or what if’s, and always remember that the longer you hold on to the glass the heavier it gets until you are paralysed. Just for today – put it down and let it go – or ask someone to help you ease the burden.

Kirsty 🙂

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Not Home for Birthdays

We have two big birthday months in our home, June and September. My husband has been a FIFO (fly in fly out) worker for the last eight years and he is rarely home for any of the actual days. The first couple of years were the hardest for us all, but as the years went by our family became accustomed to his absence, and we developed ways that everyone’s presence is still felt, and the birthday boy or girl feels special and celebrated.

After talking to many families in similar situations, who ask me for ideas to keep connected when apart on a family member’s special day, I felt moved to share how we celebrate and create birthday memories.

My top six tips for families separated by work on birthdays are:

  1. Overthinking it is the number one enemy! I strongly advise you to not become completely immersed in the fact that you are away or your loved one isn’t there for the special day. This will fuel negative and destructive feelings of missing out, loneliness, isolation and seclusion. This type of thinking will put a dark cloud over all celebrations, which you will regret later.  Instead, attempt to keep as upbeat and prepared as possible, stay focused on a day of festivities and activities, and have a good time.
  2. Just because you are apart, no one is forgotten! Even though one family member is away from home, the day is not less important or forgotten by anyone. It certainly doesn’t even have to be downplayed.  We have instantaneous ways to communicate at our fingertips, we can pop up on screens to join in on the party and we can pre-plan activities to be involved in on the day.  At times, being separated by work on a birthday can make the day seem much more special because of the effort involved.
  3. Let your friends step up and help you celebrate! Instead of downplaying the day, hiding it, or telling people it is no big deal – let others make it a big deal. Even if you must arrange it, (I have found though that friends usually love being a part of the planning) have a group of people around you to make a fuss and celebrate the special occasion.
  4. Always celebrate when together as well! It may not be on the actual date, but pre or post parties and gatherings are always fun. In the future, no one will remember what date it was you celebrated, but everyone will remember how they felt every year being the centre of attention and spoiled for their day. So, look at the roster and plan ahead so that it doesn’t become overwhelming and too hard as the date rapidly arrives.
  5. Be a positive force of festivities for your children! Your children may feel it the most – Mum or Dad isn’t here for their birthday. This is a time when we as parents need to excel in role modelling that their day is still a super special one; that everyone is involved in some way, they may even get two celebrations out of this, and that even though this isn’t everyone’s normal it is our families normal.
  6. Pre-plan, prepare and pre-book! As mentioned above, planning is key whether it is your child’s birthday or yours. Sitting down together and planning the surprises and activities for the day keeps everyone involved and excited. Planting hidden presents and notes around the house or in luggage to be found on the day certainly warms the soul for the receiver, and booking venues and events in advance avoids disappointment.

To finish off, I would like to leave you with some of my favourite activities for celebrating and to inspire you to plan yours and your family’s special moments, whether you are together or apart:

  • Finding hidden notes and presents/scavenger hunt.
  • Spending time with friends.
  • Eating out.
  • Going to the movies.
  • Having a picnic at the beach.
  • Ordering pizza and having movie night at home.
  • Cooking (and cleaning up afterwards) done for me.
  • Treat myself pamper day.
  • Doing something I love doing.
  • Checking something off my ‘bucket’ list.
  • Getting flowers and eating cake.
  • Having lots of good food, laughter and fun.
  • Outdoor activities and hiking.
  • Going to a concert.
  • A weekend getaway.
  • Taking a cooking class.
  • Winery tour.
  • Having a tea party.
  • Painting party.
  • Themed party or get together.
  • Feeling loved, spoilt and special!

I would love to hear your ideas on how you do birthdays when separated by work or when you are apart from your family – and what are your favourite ways to celebrate?

Kirsty 🙂

 

 

 

 

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I Don’t Have Time

As I am surrounded by paper drafting out my first semester assessments due in a week, I realise that I promised Exisle Publishing a book review for I Don’t Have Time, by Emma Grey and Audrey Thomas. 

How timely. Here I am wondering how I will ‘fit it all in’ and the first page I flicked to was page 18, a story of one of their friends, in her forties, who was going to University and was considering whether to keep going!

As I continue to turn the pages I am blown away by three things –

  • How relatable, real and motivating their stories are
  • The quality of humour (who doesn’t like a book that makes you laugh out loud?)
  • The simple, yet effective, 15 minute strategies, experiments and tasks

After reading about all the mindset gremlins (and nodding through most of it) I came away with a renewed sense of I am good enough, I don’t have to be perfect and there are 250 ways to wash dishes – so maybe my way isn’t always the right way!

Thank you, Emma, and Audrey for a book that reminds us we are good enough, we are not on our own, we don’t have to always be right and it is never too late!

I highly recommend this book, over many other life and time managing books, as it will gently, systematically and encouragingly direct you to ditch the overwhelm, get unstuck and begin living the life you love.

Get your copy now or want to know more – RRP $29.99

Kirsty 🙂

 

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A strong support network is vital

Research suggests a strong peer network in the workplace, and having close and supportive relationships personally and intimately, helps individuals live longer and can increase happiness and health by 80%.

Researchers from Flinders University, found that people with the highest number of close friends outlived those with the least friends by 22 % – on average, living to the age of 79, compared to 65. Australian Bureau of Statistics (ABS) data on death rates shows people living in intimate relationships (including those in married and de facto relationships); – both men and women – have lower death rates than single people in almost all age groups. A 2009 study from Harvard Medical School found that the more friends’ women had, the less likely they were to develop physical impairments as they aged, and the more likely they were to lead joyful lives.

In a world that seems to be more isolating than ever, and with each emerging online social networking tool introduced, people are growing further estranged – so the above points and statistics are more important than ever to take in and take action on. If you don’t feel inspired by those figures, then include the recent studies that are showing there is a link between the increase in depression, social isolation, stress and hostility, and the lack of supportive relationships people have.

When some of my clients first come to me and report feeling isolated, and have a limited professional and social support network, I find they can also be suffering from stress, emotional issues, and possibly even physical illness. Most of them are finding difficulty creating healthy relationships with others. They admit to having a lack of confidence and self esteem, because they have been let down or rejected in the past, and therefore bounce around the wrong people and relationships – and the cycle continues. This is having a dramatic impact on their health, happiness and success.

A fantastic resource is Blue Zones by writer and explorer Dan Buettner. He spent his life traveling the world in search of answers to longevity and living a fulfilling life. Buettner argues that relationships are really the key to lifelong happiness, saying, “the happiest people socialize about seven hours a day,” and that “you’re three times more likely to be happy if you are married … and each new friend will boost your happiness about 10 percent.” He also explains that good relationships in the workplace are so important; adding that, “the biggest determinant of whether or not you’ll like your job is if you have a best friend there, more so than how much you’re paid.”

Having a hand to hold as you go through life makes the difficulties and challenging times easier to deal with. When things don’t turn out as expected, knowing that your friends, partner, family members and co-workers have your back allows you to go through the storms and come out the other side, feeling okay instead of broken.

I think we are in a social and relationship crisis period. I decided that I want to do my bit to end the isolation, stress and loneliness for as many people as I could, so I spend many of my days helping people to be able to create excellent relationships, friendships and networks that support them to excel personally and professionally.

Look around you now, think about your last week, think about the plans you have for the coming week. Are you surrounding yourself with people who uplift you and inspire you? If not, search for those people, connect in person, make plans for catch ups, have conversations where you are really interested in what others are saying, and get out there and support your community. If you know someone who is experiencing loneliness or doesn’t quite know how to build networks and friendships, help them and reach out to them. Your health and happiness is determined by these connections, so make it a priority.

Kirsty 🙂

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Be Conscious of Your Spending – Is This Bringing Value to Your Life?

The more we have, the more we spend. It is human nature. I know that in this household we stopped being so aware of the cost of groceries, and whether we had gone over budget or not when our income increased a few years ago. I didn’t hesitate as much as I previously would have when the children wanted money for outings, takeaway or other consumables.

What ended up happening was all potential saving capacity, all that potential to create meaningful wealth, decreased because we got used to spending the higher income and create debts to match. We weren’t any happier surrounded by all the stuff.

Once I realised this, I re-evaluated how we were spending and now practise a certain mindset around money. I ask myself, is what I am spending money on an investment or adding value to my life? If the answer is yes, I do it; if no, I ask myself, do I really want it? Is what I am going to spend money on going to make me money or add value to my life? This is called conscious, or intentional spending.

Conscious spending means we think about and choose what we are going to spend our money on. We analyse where we are currently spending our money and make goal-orientated changes and budget-based decisions.

Whether it is for going out, saving, investing, bills, looking after our health and fitness, holidays, schooling, rent, or mortgage—it is about having a plan that takes us towards our goals instead of feeling limited, restricted, and wasteful.

My husband and I both have various academic achievements, are members of industry-regulated bodies, and I am a keen business networker. We have supported each other in making these types of educational choices as it has proven to be an investment that pays good dividends back into our income increasing capacities.

Some like to invest in education, or antique furniture, or designer clothes, or travel, or property, or into their family and community, and some in wellbeing. As long as it is meaningful enough that when money is paid out there is a feeling of satisfaction and possible future growth and value—then it is conscious spending.

Seven helpful questions to ask when the household income increases –

  1. Have we shopped around for the best price? (Just because we have money, we can still buy the bargains).
  2. Are the needs of the household and each family member taken care of before the wants?
  3. Are we creating memories or debts?
  4. Are we consciously spending in line with our budget?
  5. Have we got the right advice, the right insurances, and the right bank accounts?
  6. Are we investing in ourselves through education or health?
  7. How can we support our community or a meaningful charity organisation? People who do this often say that doing something for others seems to bring good stuff back to them and a sense of fulfilment.

I am very mindful and intentional of what I spend, make room in our budget to support our community, and love a good bargain. Recently I bought a small coffee machine that was on special. I worked out that I gained back the cost of the machine within a month because I was not buying a takeaway coffee every morning.

I am not saying to steer clear of indulging in and enjoying occasional treats, that big holiday or buying those gorgeous shoes. I am suggesting being mindful and goal-orientated of how money is being spent. Enjoy the longer-term reward for your hard work and effort; and be thankful, purposeful, and masterful around your finances.

Top Tip – Ask the question before each purchase, “Is this bringing value into my life?”

How can you be more conscious and intentional with your spending this year?

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A Time To Relax – Program Launch

This month I am launching my first online Mindful Madhouse 4 week program.  It has been a big learning experience (helped by a team of very supportive people) to get my knowledge, expertise and experience into this format.  I am so proud of the result and grateful for the feedback coming in.  So, watch as I tell you a bit more about A Time To Relax 🙂

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Over being overwhelmed in January?

As you enter the shops and see the isles filled with exercise books, pens and pencils; pass the shoe stores and notice that black and white shoes have taken over much of the floor space – you realise that back to school is fast approaching.

Apart from the cost of purchasing school supplies, there is a sudden realisation that madness is fast approaching – before, during and after school activities, homework expectations, uniforms to be constantly cleaned and pressed, and making sure there is enough food to prepare and pack!

My eldest is 21 years old and my youngest is 9.  I have had many years of getting it wrong, getting it right, and most years it is a bit of both!  Here I share my top 18 tips to support you being better prepared and be more productive this upcoming year.

  1. Plan and prepare to avoid chaos. This includes weekly schedules, lists and weekly meal and shopping plan. Create a flexible routine that works for your family – from waking to bedtime.
  2. Have a central calendar in the house that all family members have access to with events written on it that are coming up.
  3. At least a couple of times a week make double the evening meal and freeze half for those nights when you run out of the time or enthusiasm to cook.
  4. Make time to bake each week.
  5. Make lunches and get uniforms ready the night before. We all think we will get it done in the morning, but sometimes it is just such a rush and adds so much pressure when trying to get you and your children ready and out the door!
  6. Have bags packed and checked ready to go the night before (including the hat).
  7. I think it’s never too early to give children some responsibility –tasks that you know they can complete for their age and abilities.
  8. Give children checklists – good for parents too!
  9. It is the perfect time to have conversations with your children when driving around with your kids in the car. They can’t get out or walk away!
  10. Take weekly time out for you to de-stress and reward yourself.
  11. Get proper sleep so you have the energy each day needs and avoid getting run down and common illnesses.
  12. Eat well to feel good and keep up. Feed your kids well to keep them healthy and calm.
  13. Remember to breathe – sometimes we just need to stop, take a couple of deep breathes and then proceed.
  14. Keep at least one day free on a weekend to relax and have fun with your family.
  15. Be kind to yourself.
  16. Ask for help when you need it!
  17. 30, 30, 30 and 30 every day! 30 minutes for quiet time for you, 30 minutes listening to your children with enthusiastic interest, 30 minutes for your partner and 30 minutes making sure you have cleared your day and are prepared for tomorrow.
  18. Get up each morning with a grateful affirmative attitude and a desire to meet all challenges with a smile.

As parents, we are constantly creating, re-inventing and re-shaping whilst keeping up with all the demands and challenges of each day. Creating routines and being organised will keep everyone on the same page and help you make sure you go to bed each night feeling a sense of peace and achievement – well most days!

What can you do differently this year to make your school and work weeks run smoothly?

Kirsty 🙂

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Become a Master Blender

blending

I would like to introduce one of my favourite parenting strategies – blending.

I have become a master blender—I can blend activities to make sure that everyone’s needs and wants are met. I can blend to create a learning or fun space for my kids while I am getting a job done or relaxing. I find blending offers many opportunities to connect with my children, hear them, and be present with them completely. As my children grow I make changes to fit in with their needs and values at their current age.

blender-576331_1280Most activities can be blended. Just be aware of the ones that require your 100 per cent focus and place those in your calendar at a time when there are no interruptions. Once you identify the blend-able ones you can work them into your weekly scheduling. I have grouped activities by age to get you started. There are many more depending on your area, family situation, and family interests. Get together with your family to create more ideas.

Six activities for five and under-

  1. Baking and cooking together. Children enjoy watching, stirring, and touching. There is something about food that brings a family together. Give them their own bowl and let them go for it. You get your kitchen tasks done and have a chat and bond along the way.
  2. Walking (either pram-ing it or on their little bikes). Great way to get out, exercise, and talk about bugs, butterflies, birds, and trees.
  3. Meet friends at the park. Big people and little people combination time.
  4. Reading a book. Don’t forget the all important tickle time.
  5. From about three years old, let them help you clean. Give them their own cloth and/or bucket of plain water and guide them through the task.
  6. Sing and dance together.

Ten activities for primary school ages-

  1. Baking and cooking. Both my older children can bake and make a couple of main meals. Very helpful on make your own dinner night.
  2. Get out and kick a ball or play catch. Good for developing their skills and revisiting yours, and lots of laughing.
  3. When at sporting practise, catch up with new and old friends, take a book you have been meaning to read or listen to your music. Remember to watch them too.
  4. Brush your daughter’s hair and style it, play make up, paint each others’ finger nails and swap foot massages— Dads can do this too.
  5. They can read to you or practise their dance rehearsal while you do the dishes.
  6. Plan holidays, meals, and weekly activities together.
  7. For boys, lots of hugs, draw monsters and aliens, and build an indoor car tunnel and ramp out of toilet paper rolls.
  8. Play cards and board games. Join in on their video/ computer games. It can be a quick or long game—the point is to learn, laugh, and connect.
  9. Read with them. Have a time each week where you all lay out on your bed or carpet and read. Each one of you has your own book, it is just quiet time spent together, no talking; just learning to be in a room silently with someone you care about.
  10. Watch movies with them. Bring out the popcorn, blankets and turn the lights out. We have movie night every Friday and the kids love it.

Eight activities for high school ages-

  1. Afternoon snacks around the bench. Great time to chat about their day. They don’t tend to move while food is there.
  2. Go out to dinner and movies date. Go to a big people’s restaurant, rather than McDonalds.
  3. Play cards and board games.
  4. Plan holidays together.
  5. Just be there. The most important thing is to be there for your pre-teen and teen. Be present and withhold adult Talk to them about you and your day often. Don’t expect lots of conversation—yet be open for it.
  6. Shopping—especially for the girls.
  7. Extreme days out. Try rock-climbing, abseiling, swimming at a waterhole, or something in your area that is different. Their curiosity will get them wanting to join you and join in.
  8. Offer to do pick up and drop off to their destinations, sporting events, parties, and friends houses. Allow it to fit into your schedule as much as possible. It is a perfect time to be in touch with what they are up to, meet the friends, chat in the car (they can’t get out) and show you support them.

I make time each day for all my children to have one-on-one contact time. They know that in that moment I am just with them, for them, and not distracted by anything else. I am all ears, eyes, and heart. I ask questions to get them talking. This is the time I enjoy the most, even if it is just a few minutes.

What I like is that for that few minutes I get to look through a window into their rapidly changing world, and understand a little bit more about how it is for them.

How can you become a master blender, or how are you already juggling it all?

Kirsty 🙂

 

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