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Kirsty writes regularly here

Posts Tagged professional development

Your Business, Your Target Market.

To be profitable in business it is imperative that your message reaches those that are most likely to want and need your service or product. Too often business owners make the mistake of not understanding what their potential buyers are thinking and who the major purchasers are. Kirsty O’Callaghan provides insight to reaching the right audience with the right message.

Firstly, research your target market and find out: what motivates them, what age bracket they are in, where do they live, what is their lifestyle, what specific problems can you solve for them and what benefits are you offering? You must decide who specifically you are trying to reach and who is the most profitable audience.  It has not been found to be effective or worthwhile to attempt to create a message and brand that will appeal to the masses.  It is better to narrow your market and niche your services for more success.

From your research, you will find it easier to identify what makes your service or brand unique and what is the single-minded thought or selling idea that will be bought to life by a persuasive headline. This will build a compelling reason for your potential customers to find out more about the service or product being offered to them. Your client must see your message as achievable, positive, and promising.

Then, to support the selling idea, design specific communication and marketing strategies to match the audience’s needs, wants and interests.  Consider: who are the buyers and users of your product (sometimes they can be different), where do they shop, where do they go for help or information, how many times do they need to see or hear your message or brand to decide to buy, and how can you appeal to your audience and engage with them?  To get the most response from your target audience you must get their attention, create interest and a desire for your service, then motivate them to action. Deciding if that action is purchase, enquiry, sample or brand awareness will make a difference to the message you are sending.

Finally make sure the way you communicate and market your product and business is harmonious across online and offline channels. Be specific, simple, on point and strategic.  Be creative yet stick to your marketing goals and budget, and keep evaluating your results and making changes where necessary.

Building relationships and your business to the level of success you are aiming for requires: a curiosity of how people think and act, accepting nothing at face value, looking at problems from different angles, putting yourself in your client’s shoes, constant research and learning, and an ability to plan and execute that plan.

Find the sweet spot where your potential clients are most likely to connect with you.  When a positive, memorable and meaningful connection is established between your brand and the consumer, then the business client relationship will be strong and sustainable.

Until next time, K 🙂

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I Don’t Have Time

As I am surrounded by paper drafting out my first semester assessments due in a week, I realise that I promised Exisle Publishing a book review for I Don’t Have Time, by Emma Grey and Audrey Thomas. 

How timely. Here I am wondering how I will ‘fit it all in’ and the first page I flicked to was page 18, a story of one of their friends, in her forties, who was going to University and was considering whether to keep going!

As I continue to turn the pages I am blown away by three things –

  • How relatable, real and motivating their stories are
  • The quality of humour (who doesn’t like a book that makes you laugh out loud?)
  • The simple, yet effective, 15 minute strategies, experiments and tasks

After reading about all the mindset gremlins (and nodding through most of it) I came away with a renewed sense of I am good enough, I don’t have to be perfect and there are 250 ways to wash dishes – so maybe my way isn’t always the right way!

Thank you, Emma, and Audrey for a book that reminds us we are good enough, we are not on our own, we don’t have to always be right and it is never too late!

I highly recommend this book, over many other life and time managing books, as it will gently, systematically and encouragingly direct you to ditch the overwhelm, get unstuck and begin living the life you love.

Get your copy now or want to know more – RRP $29.99

Kirsty 🙂

 

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The Connected Business Woman

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I am not an online marketing professional, nor am I a social media expert. Yet I have realised how important it is to be connected on many different platforms. In this blog I share my thoughts on keeping your sanity and credibility whilst building and maintaining your online presence.

There are numerous social media sites – all with different audiences and purposes. There are quite a few conferencing and webinar tools at your fingertips to choose from. Someone suggests that short videos are the next best was to connect. Then you must blog and make sure your website is representing your brand in a way that excites and invites people to do business with you. Not to mention at some point you also have to do the work that actually makes you money.

You could spend most of your working hours updating profiles, writing posts, hash tagging, commenting, liking and uploading. You could employ or contract someone to do it. But you need to ask yourself what will bring you the most money, build your online and business profile/credibility, and what tools are most effective for your business. Then add the question, “How do I balance it all so that I am not sitting on the couch at night with my family still doing ‘work’ tasks?”

I got stuck in this cycle of trying to cover all platforms – posting and blogging everywhere and all hours of the day. I spent hours attempting to make and upload that natural off the cuff three-minute video of me just saying hi to the watchers and sharing a thought that would change someone’s life! A blog would take at least two hours by the time I wrote it, edited it, uploaded it, found the right picture and then shared link. I would wake up in the morning, go for my run then spend 20 minutes checking social media before breakfast! By the end of each working day at least half of it was spent online jumping from one site to another. And if I went to a seminar that was teaching me something about an online platform you were lucky if you saw me for the next couple of days as I applied everything I had learnt with the promise of super exposure and business opportunities.

What changed? I took some time off and saw that my business and profile didn’t disappear just because I wasn’t all over it every day. I saw that there is true value in being connected, yet the value comes from a balanced, healthy and strategic approach. I thought about who was my online audience – and what they wanted to see so they could connect with my products, my professional services and me. I also looked, very closely, at which platforms were more likely to convert into sales, create brand awareness, and which were just ‘social’.

So I came up with my plan. I investigated what are the most engaging posts for different social media platforms and action that. The platforms that serve my business and book best are newsletters, Facebook, LinkedIn, Instagram and Twitter. I give no more than one hour per day up keeping my online presence. I make face to face contact and phone calls my priority. I have learnt to use Zoom to conference and webinar. I reuse and recycle a lot of my writing so that I can cover many options and platforms with little effort. I write for businesses that have huge followings online so that I increase my profile organically through that. I chat (face to face or on the phone) a lot to my friends who are online savvy or doing something that I find impressive, and discover what I could be doing differently, and how to do it without paying someone.

To be successful in the business world you have to be connecting with your audience on a regular basis. This has always been the case; it is just now we have many more ways online to increase our exposure for little or no cost. The trick is to manage your virtual world so that it is still making you money, building your profile and giving you real leads. You also have to manage your time and the energy your give to it so that it does not create a black hole of lost productivity.

In business know you and a bit of like you can come by online connecting – but trust you may need a bit more work and contact to make that sale.

I like to check in and ask myself often, “Is my online messages and profiles congruent to how I introduce myself to a room of people, have a trade table at an event, meet a prospective client for lunch or attend a business meeting?” I will always look for better ways of doing things – I think as the world gets more connected through a screen being better than your competition means keeping your message clear, your integrity in tact and balance it all out with time away from the devices and connecting face to face.

How can you make your online presence and activities more clear, meaningful and profitable, and less time wasting?

Kirsty 🙂

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Life can be hard sometimes…

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Life can be so hard sometimes, can’t it? The day in day out ‘stuff’, like –

  • Meeting all the expectations and demands of others.
  • Trying to look like you are successfully juggling it all.
  • Putting on a happy face when you really just want to say, “no, I’m not okay!”
  • Friends and family letting you down – yet you can’t mention it in case you look insensitive.
  • Pretending your whole family is so happy – like the Brady Bunch.
  • Moments when you think that you need some new goals because life isn’t exciting or purposeful anymore.
  • Life is dishing you up lemons instead of Lamborghini’s.
  • Then to top it all off – you are getting closer to 50 and there are bits that just aren’t doing what they are supposed to!

I am certain this is just not me, actually I know this isn’t just me as most of my friends and clients, at some point, go through all this too.

Is there a special trick to overcoming these moments? Is there a quick fix that works for everyone else? Some would like you to think so, but…

I don’t know about any tricks or quick fixes that actually have a substantial long-term impact – yet I do know that not giving up and being open to other possibilities is a start.

We are now in spring in Australia. It is a time of warming up and getting outside more to enjoy the sunshine, and a time of growth for plants (and people too).

It is the best time to think about and begin to plan new possibilities and watch them grow. It is a time to reflect and put to rest what isn’t working and the things you no longer want to move forward with. It is a time, which I use, to welcome in the energy of nurturing newly planted ideas and doing what it takes for them to grow strong and balanced.

My big announcement this month, after a couple of months of feeling like I had no clear direction, I decided to hit the books again and am going to University – beginning 1st semester next year. I have been offered a place in Bach of Communication. I fell in love with writing last year whilst writing my first book, and I want to get even better at this art. I will be doing this part time so I can work around my business and my family. I am so excited, and feel that inner drive deep in my belly again. I know this is the right thing for me to be doing right now – as yet though I have no idea how I will pull it all off! My nervousness was overcome when my offer came through on the 1st September – 1st day of spring – can’t get a better ‘sign’ than that of being on the right path!

When life is being hard and heavy, I acknowledge it, then get out a piece of paper and begin to write what it is, what I want to be different and what I can do now – even the smallest thing – to begin change. It is amazing what gets written on that paper, just like my decision to study again.

Enjoy the energy and possibilities that spring can bring for you – allow spring to soften the tough bits so that new things can grow.

Kirsty 🙂

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Transform your workplace stress into success

Transform your workplace stress into success-2

Workplace stress complaints are becoming more common. Whether an employee of a large organisation or a sole-preneur, the effects of workplace stress can result in more than a reduction in your productivity.

When the effects of workplace stress begin to take hold you generally feel irritable and anxious, fatigued and lacking the energy needed to get through the day-to-day responsibilities. Next stress will attack your ability to concentrate and remember things, which can lead to a loss of interest in work and boredom. This moves on to frequent muscle tension, headaches, illness and problems sleeping. After a while social withdrawal will be evident and some use alcohol or drugs to cope. I am getting stressed just reading that – and I can associate it with some of my past workplace experiences and those of my colleagues. Can you?

In workplaces where stress is an issue there are higher rates of absenteeism and staff turnover, reduced productivity, increased customer dissatisfaction and increased health compensation claims.

Common workplace stressors are: –

  • How secure you feel in your job or business.
  • Your workload is too much or there are constant distractions.
  • You have no say in your workload and the work you are asked to do – or there is confusion over priorities and deadlines.
  • Your job does not offer you flexibility and you cannot balance work and home life.
  • Your work is boring or not stimulating you – you have lost your passion or purpose.
  • You have too little or too much contact with people.
  • You don’t have supportive relationships with co-workers, supervisors and/or clients. You may feel the victim of bullying, intimidation or inappropriate ‘humour’.
  • You don’t have a clear understanding of what is expected of you. There is minimum praise, feedback and positive conversations about areas of improvement.
  • Any changes are not communicated clearly, effectively and encouragingly.
  • There are no or little opportunities and support for training, learning and professional development.

The causes of stress can be many and varied and each person will experience and deal with situations differently. The key is to acknowledge that unless you take action any stress over a extended period of time will adversely impact your productivity, relationships, health and wellbeing.

My top five tips for dealing with, managing and reducing stress:-

  1. Take care of yourself so that you are more resilient and stress resistant.
    • Be mindful of eating to promote your health, strength and energy.
    • Drink enough water each day to keep hydrated.
    • Exercise regularly; even a short walk in a park at lunchtime will be of benefit.
    • Get enough quality sleep, so that you can recover from the pressures of the day and feel more energised each morning.
    • Have a relaxation practise where you can relax your whole body and release any tension in your muscles.
    • Take time during your day to take some deep breaths. Shallow breathing tells your body it is stressed where as deep breathing sends the message that you are calm.
  2. Be organised and focused to minimise overwhelm.
    • Have a diary and lists of priorities.
    • Don’t over commit yourself or attempt to multi task.
    • Include regular breaks/downtime. This time is important; it does not take away from your productivity, you will find this time increases your output at work and in your personal life.
    • If you are unable to complete a task, ask for help, delegate or approach your supervisor or client and suggest another way to get task completed. Don’t leave it till it is too late.
    • Take the ‘elephant beetle’ approach – if you are feeling a task is unpleasant or concerning you, get it out of the way first thing – minimise procrastination.
  3. Cultivate and encourage a good relationship with yourself and others.
    • Recognise your stressors and your emotions. The trick to managing stress is identifying triggers before they have a chance to affect your results.
    • Have a positive attitude and laugh regularly, a sure fire way to reduce the pressure build up.
    • Share your thoughts and feelings with someone you trust. Keep specific rather than generalise about the issues and situations you find challenging.
    • If you are unsure, ask. If you think you have missed something, clarify. If you need help…. Ask.
    • Notice and give praise for good work performance, to yourself and others in your workplace. There are always opportunities to recognise a job well done.
    • If you would like opportunities for professional development, actively seek workplace policy on this. If there is none, find out if one could be developed, and point out the benefit to the business and yourself. If you are self employed regular professional development is a must –not a maybe.
    • Be a part of social interaction in the workplace and business circles. Keep it appropriate, positive and frequent.
  4. Be clear on the values and direction of your workplace or business, and how working in it and on it benefits you. There is a reason you are there, focus on that rather than the things that drain you.
  5. Always take a balanced approach to your work and your life – time for your health, your family, your home, your friends, your work, your interests, your community and yourself!

What could you be doing differently this week to reduce your workplace stress – or the stress of a colleague, friend or family member?

Kirsty 🙂

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Good business relationships means growth

good business relationships means growth & success

Most business owners have learnt that even with the best products and business practices, it is the professional relationships you develop that will grow your business and lead to your success.  In this post I will share some tips on how to identify and build strong relationships that in turn will increase your success.

It is vital to form supportive relationships as your businesses grows. The way you interact and relate to others will have a direct positive or negative effect when it comes to your results and building the know, like, trust factor. As your business grows and responsibilities increase, your relationships and contact with customers, suppliers, competitors, industry leaders, financiers and professional mentors|advisers must also grow.

So how can you gain positive and supportive relationships within your business and encourage others to know you, like you and trust you? Here are my top four tips that has helped my business to continue to grow and expand, change and reinvent, each year since it began nearly two decades ago.

  1. Encourage Honest Feedback
    A good relationship needs clear and open communication channels of how everyone is performing. Encourage constructive criticism and be brave enough to hear what your clients, collegues and team members suggest are ways your business can perform better.
  2. Listen More Than You Talk
    Always clearly convey the strengths, features and benefits of your business so that you can impress potential clients and collaborators, and ultimately get more business – yet don’t forget to be a good listener. What will set you apart from your competitors is that you take the time to listen to your clients, team and colleagues more than you talk; and take time to really understand where they are coming from. Most people naturally want to be heard and tell their story. Being known as a good listener is the kind of behavior that leads to referrals and long-term business success.
  3. Make A Routine
    Create a system to ensure that not too much time passes before you connect with your contacts, such as a formal database or spread sheet. With the explosion of social media tools it’s never been easier to keep in touch, so include this in your follow up strategy. Most of your contacts are people you don’t know well but who may become clients or collaborators in the future. It is worthwhile regularly connecting with them so that you keep top of their mind and you never know who they will bump into that needs your services even if they don’t.       If you’ve spoken briefly to someone at a conference or a networking event have a follow up routine in place.
  4. Be Trustworthy And Build Trusting Relationships
    So a person or group now know you, they like you and the last, and possibly most important thing to do, is to build trust. Relationships built on trust are the most personal, valuable and often the longest-lasting ones. Trust is built on a foundation of honesty, genuineness and a feeling of rapport and synergy. You may have frequently worked together or you have had many interactions with one another that has gone well. The most profitable business deals are the ones that are made through trusted, and often long term, relationships.

How can you build great business relationships? How can you be more consistent in showing up, being seen, and getting to know others on a deeper level? Networking, meeting for coffee, chatting on the phone and email contact all take time that is unbillable hours – yet after a while the return on your time investment will be well worth it.

Kirsty 🙂

 

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Book Launch – Oh What a Night!

SLIDE 1 WELCOMEThe day had finally arrived – the 10th of March. The day of my first book launch. Separated by Work was about to be officially introduced.

The last thing I remember the night before was looking up at the ceiling and silently asking to wake up refreshed and with enough energy to get through the next day. It had been a huge month and I was already weary.

The first print run had arrived mid February – which led to collecting book reviews, first round of book sales, uploading to e-Book platforms, updating website and social media sites, invites posted, marketing machine set in motion, radio and newspaper interviews and preparations in full swing for the book launch. To top off all the excitement and activity, two nights prior, I was honoured to receive the 2016 International Small Business Women of the Year Award.

I was slowly running out of puff.

I was overwhelmed with tasks and to do lists – yet I was also overawed with the love and support around me. My friends were so supportive of my new publication and me. I had people driving in and flying in just for the book launch to support me. Anna Cairo flew in from Melbourne just for the night – Gail, my best friend, had driven two hours for the award night and then taken 2 days off work to come down again for launch. I had people stepping up to share the information around about the book and create more awareness. I had many asking for jobs to do to help me.

My amazing friend – Louise D’Allura – put on her event organiser and compere hat and created an event that was so professional and so well run that most people in the room commented on what an amazing evening it had been. I even had Kerrin Smith there to professionally film the event and she has gone above and beyond to give me the most amazing photos and show reels from the night.

Speaking_047I stood at the side of the room – speech memorised and timed out to the minute. After Louise’s introduction, I walked to the front, and began to speak. By the second sentence I was having to frequently look at my notes (thank goodness I took them). The love and the support that was being projected to me from the people in the audience (a packed room, well over the 50 planned) nearly bowled me over. I held back the tears, only just, and soldiered on until the end.

I have spent two years creating this book, Separated by Work, and I am so proud of it and me. I know it will do exactly as I intended it to do and more – to support families, workers and company leaders to survive and thrive through FIFO. Yet, this is in large part due to the support of those around me, those that mentored me, those that contributed to the book and those that believed in me, my vision and that I had something important to say.

Most of my life I have done it on my own. Along the way I have had enough support to save me from being cynical of life, yet on the whole have not had complete unconditional support most of the time. Instead of falling into the debilitating trap of feeling life was unfair, I just did my best, learned more, picked myself up and showed up. I just kept helping others, because I knew what it was like to have no one.

I would get frustrated and I did want people to notice me – yet each time it came up I attempted to let those thoughts go and remind myself I did it because it felt right. I am a firm believer that what you put out there will come back; just not in the way you think or expect.

Signing_007I would like to say – it did come back – it came back in an avalanche!

I could not of felt more blessed, appreciated and acknowledged on the evening of my book launch. There was a room full of people that had my book’s best intentions and mine at heart. It wasn’t just ‘fan’ moments – these people wanted to let me know that they knew how much I had given, and continue to give, and this was their chance to give back to me.

I am so grateful that I had the courage and determination to keep going and finish my book, so that I could feel this, so that I could continue to help others, and so that I could step up and create something bigger than me.

Now onto the next stage – speaking to many and getting loads of books out there so that all families and workers have the opportunity to find that being separated by work can be personally and professionally successful and they can be more, do more and have more because of it.

If you want to get your copy, please click here.

Kirsty 🙂

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An interview with Kirsty – Smashwords

Recently I uploaded my new book – Separated by Work – to Smashwords, Ibook and Kindle, so it is available in paperback and downloadable ebook for all my readers differing needs.

The Smashwords process taught me a lot as an author, giving tips and suggestions for marketing my product, and was very supportive.  It gave a platform for prospective readers to get to know me better by encouraging me to do an interview.  I really enjoyed answering the questions and wanted to share it with you.  I also encourage you to do one yourself, for you and your business.  Then possible showcase it on your website or social media pages.

Interview with Kirsty O’Callaghan

What’s the story behind your latest book?
Latest estimates reveal an alarming percentage of workers in the mining industry, working in fly in fly out (FIFO), are the population most at risk of mental health issues and obesity. Recent reports have highlighted that while the FIFO lifestyle might sound lucrative and glamorous, the stress and strain on families is real, with growing numbers of divorce rates and partners struggling to cope at home.

I help organisations and families navigate their way through the minefield of FIFO life. Having coached and mentored families, individuals and organisations for over a decade, I decided to put together my years of experience in supporting single workers and families to get the most out of their FIFO life and thrive because of it into Separated by Work as there seemed to be no other resource out there like it – and it was needed. The result is a 280-page user friendly, all-inclusive handbook. Filled with real life stories from my clients and proven strategies that work, the book is warm, encouraging and laced with gentle humour. And I should know – I have been a “FIFO” wife for seven years.

I’ve been in a unique position over the last seven years of supporting clients and hearing their stories. Over and over the issues were the same. There was a common thread of uncertainty, change, judgment, and overwhelm through each FIFO story I heard. It became clear to me that letting my clients know they weren’t alone was vital to normalizing their experience. It was cathartic for me as well. I knew it wasn’t just my family that was experiencing struggles and unexpected happenings, especially in the initial stages of FIFO life.

Families aren’t the only ones benefiting from the wisdom –industry is recognizing the value of this new book. Warren Leicester is an International Operations Manager at Downer EDI Mining and has raised a family through and due to FIFO. He said, “I can honestly say we could have stressed less and been happier sooner if we had access to some of the resources and had conversations mentioned in this book. This is an interactive instruction book based on real people and real experiences, not just theory. It provides real tools on how to avoid or work through the challenges we all face with this lifestyle. As an employer in the field and a FIFO survivor, I can strongly recommend this excellent manual to anyone contemplating or in the middle of the FIFO experience.”

I wanted Separated by Work to give readers the tools and encouragement they need to take back control, help themselves and each other through the toughest of times – and be happier for choosing a FIFO lifestyle. Filled with practical tips from leaders in their field, and hands-on exercises for the whole family, I offers a rare insider’s understanding to all aspects of this FIFO life.

When you’re not writing, how do you spend your time?
When I am not writing my time is carefully managed so that I get to give 100% to my business, www.unitywords.com.au, and my clients, 120% to my family and the same to my wonderful friends. I also make sure that I have time for me and my community through jogging, yoga, reading and meditation; and being a Lions Club member.

Do you remember the first story you ever wrote?
I used to write a lot of poetry and write in my diary when I was young. It helped me get through a difficult childhood and I found writing was very cathartic – even back then.

What is your writing process?
I get an idea, jot down the streams of information that come through with that idea, …… read on for rest of interview here – Published 2016-02-07.

Kirsty 🙂

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Imagine Me – Holding an Audience Captivated for 40 minutes!

LR_Kirsty_003Kirsty O’Callaghan is now a sought after speaker in the areas of Resilience and Relationships, however it wasn’t always this way. Kirsty explains how this overnight success was anything but, and shares how you can take your business to the next level by developing a great speak and even greater you.

I have been speaking professionally now for nearly a decade. My business growth demanded that this was the next step that had to be taken. I didn’t think it would be that hard, I talk a lot, am good with people and can keep my nerves under control and most importantly know and believe in my topic.

I remember my first ‘gig’. I thought I was ready, had my notes, and had a room full of people, and then it happened. A few minutes before it was time to go on, I started panicking, my heart rate went up, I got a nervous rash on my neck and chest and my throat felt like it was closing over. My thoughts were telling me I wouldn’t remember what to say, who was going to listen to me, and other such defeating thoughts. I went on, basically read my notes and even though no one complained felt I didn’t hit that mark of inspiring my audience. If there was PowerPoint back then, it would of felt like death by PowerPoint!

So I spent the next 5 years learning to become an amazing speaker not just a good one. I attended training, watched lots of inspiring speakers and spent time overcoming any limiting thinking that said I was not good enough.

The 3 most impactful things I learnt was

  • Every speaker gets nervous
  • Plan, prepare and practice for each audience, every time you present as if it is the first time
  • Especially if you are a women, dress to impress

I began to feel more comfortable to tell my story to create connections to my audience and what I was sharing. I began to set intentions to be in service to the audience, to inspire and excite them and stopped making it about whether I was accepted. I also began to realize that it takes a few minutes to create a change for someone and for them to want more or for them to shut down, so how was I going to make the most of those few minutes.

Part of any trade or profession is the time you put into building experience and how much passion and focus you have to push through the small-unpaid ‘gigs’.   Like any great performer will tell you, the perceived overnight success equated to many hours and years of little or no pay, presenting to people that really weren’t listening. However, these hours are never wasted, as they prepare you and nothing is more valuable than exposure and learning what not to do before you hit the big time. The journey of small beginnings teaches you resilience, determination, and gives you space to reinvent and learn.

My biggest piece of advice; aim for excellence when presenting your passion or service to others. Make it about them, not you and always have great shoes.

Kirsty 🙂

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Having a Great Support Network Will Promote a Longer, Happier & Healthier Life.

Fostering close friendships is crucial to increasing longevity and maintaining your health. By creating a social “safety net,” you can protect yourself from depression, anxiety and physical ailments.

During times of high stress, self-care, friendships and support networks have a tendency to fade into the background, while work and family expectations and obligations take centre stage. This is a mistake and in fact, counterproductive to maintaining your physical, mental and emotional well-being! Recent studies have suggested that

  • 22% of people that have a good support network live longer happier lives
  • the happiest people socialise about seven hours a day,
  • you’re three times more likely to be happy if you are married,
  • each new friend will boost your happiness about 10 percent.

So is there a magic formula to developing those quality relationships personally & professionally that power you forward, that satisfy you, nurture you, allow you to feel safe to express yourself, and get you results?

I don’t know if it is a magic formula, and nothing worthwhile is gained without effort and practise, however with my years of experience in the relationship building industry and after overcoming many personal hurdles I have come up with a method, that I will share with you that will allow you to be on your way to being a more interesting and interested partner, friend, colleague, parent and person. You will be able to gain support, acceptance, approval and co-operation.

I run a very successful business, which thrives because of my belief in me and the service I provide, my ability to communicate my message and build successful business alliances. It wasn’t always like that though. It seems to have been a lifelong search on how to be heard and feel confident enough in my vision and myself to speak up.

My process is a 9 step process that is bundled up in 3 steps – my M.A.G. method©. Not N.A.G, because that is not helpful in excellent relationships, rather MAG for magnificent!

M – Mindfulness & Confidence – Know yourself, your message and your ‘audience’

A – Approach & Attitude – Believe in yourself, your message and your ‘audience’

G – Growth & Follow through – Being Your Best! – Master yourself, your plan and your relationships.

“To Know, To Believe, To Master = Success”

You can find out more about this at any of my workshops or speaking events when I speak on the topic of Relationships.

What is your highest dream for your relationship/s? What could it look like if you were a master of the art of relationships?

The greatest gift in a relationship is the ability to listen with your eyes, ears and heart. People want to tell their ‘story’. There is a marked decrease in today’s society in this area. There is also a marked increase in the breakdown of relationships in our society. When we listen with our ears we hear what is said, when we listen with our eyes we hear what their body gestures are telling us, when we listen with our heart accept the others point of view and how they feel about it. We become interested and interesting. We draw people to us as there is nothing better than someone that allows you to feel valued and important.

Kirsty 🙂

 

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