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Kirsty writes regularly here

A Year of Possibilities

Happy New Year!

Preparing for a new year can often feel daunting, and will be overlooked by many if it seems to hard, only to find regret around Easter that this time wasn’t taken.

So, to help you prepare, I have put together a list of ten points to consider when entering into anything new, especially a new year of possibilities, to support you getting the most out of this year.

The following list will give you the beginnings of creating a strong foundation to leap off. This reminds me of one of my favourite sayings, “prior preparation prevents piss poor performance!” Take time to mull over each one.

  1. What is your carrot? What is the thing, your why, that will keep you moving forward and keep your focus?
  2. Get real about the pitfalls, and the worst-case scenario that can occur. It is likely you will be struggle free this year, yet there is also a chance that stuff will happen, you will be blindsided, and bowled over. When stuff happens, what is the plan? What is the best way to address it? What is going to work to keep everyone on the same team, solution and goal focused?
  3. Create a dialogue around what you say to other friends, family members, your children, and those you talk to about your goals, career and lifestyle. Be supportive and positive in your language and prepare the standard responses. This will help when people begin to share their well–intended, yet negative opinion of your choices.
  4. How are you going to manage your finances this year? Create a realistic and flexible budget, then stick to it.
  5. Identify the possible stressors within your family, the routines that are required, also how the responsibilities will be shared to meet the demands of how you would like this year to look.
  6. Listen to how the other people in your circle of influence are feeling, the hopes, positive feelings, concerns, worries, and motivations. Open the conversation to what ifs, those things that may never happen—what if someone becomes ill, what if you are losing sight of the carrot, what if stress gets the better of you, what if one of you is just over it? There are lots of what ifs, discussing them lightly with no expectation of them ever happening, is a good thing because this can alert you to possible stress triggers later on and you will be more open and prepared to deal with the issues together.
  7. Start now to find all the resources you can that have information on what you would like to achieve. Start by Googling, and the more you read, learn, feel supported, and develop an understanding of the jargon, the easier you will find it is to keep on track.
  8. Set up a plan of communication and connection to others. What will work for you, your friends and your family? It doesn’t have to be every day, but by having a sense of belonging and a supportive network around you will triple your chances of success. Don’t get too busy to check in with your mates and family.
  9. What is going to be your time management system, or flexible plan, or list process that keeps you on track with all you want to do, need to do, and includes rest and relaxation?  Have a rough idea prepared so you will enjoy more fun and relaxation, keep working towards your ‘why’, and reduce overwhelm and stress.
  10. How will you improve, grow and develop this year? Just working and watching TV isn’t going to hit the right note. Could you be studying, reading, personally or professionally developing, starting a side home business, learning a new type of dance, getting fit, getting involved in a sport or volunteer position, or making new friends? You may be limited by hours in the day or home responsibilities, however embarking on something new that fits in with your life will energise you and support new possibilities.

I hope these tips spark a brighter vision for you this year. I wish you a wonderful 2018, and if you would like any support – either questions, or would like a quick phone chat please email me.
Kirsty 🙂

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Doing the ‘right thing’ in business

In our faced paced, profit and productivity driven business world I would like you to stop and take a breather. I would like you to consider what is good business etiquette. I would like you to appreciate that in the long run your reputation is everything, and will outlast a quick sale or fleeting acclaim. I would like you to reconnect with the value of integrity in an ever-changing economic landscape.

As I see each experience as a lesson or reminder, I am prompted to share my reflections and thoughts on good business practise with you, as many are forging fortunes in the small to medium business market.

This year I was asked to contribute to another’s new venture as the area of information matched my expertise. After 10 months of the proposed plan rolling out, my content shared as requested, inadequate communication, and then finally an agreement received that did not match with previous discussions; I decided to withdraw my interests and cut my losses. This has happened to many of us, I know.

After over two decades of owning my own businesses and a decade of supporting other business owners to become successful, here are my top 8 tips for doing the right thing in business:

  1. Always answer emails and return phone calls within 24 hours – even if it is to say when you will action.
  2. Always honour your verbal agreements.
  3. Never copy, emulate or plagiarise without written permission (an example of duplication for those that are unsure).
  4. Be transparent and always work towards the common good within your industry.
  5. When action is required, just do it.
  6. Do not denigrate colleagues, acquaintances or anyone you do business with – you never really know who knows who, and what they really think about you.
  7. You won’t always make good business decisions, but you can always be a good and honest person in business.
  8. Lastly, when a deal doesn’t feel right, show your gratitude for the opportunity, and then walk away with your head held high and don’t second guess yourself.

If you can pave the foundations of your business ventures with integrity and honour, in years to come you will be favourably thought of and top of mind for continued opportunities. I have people contact me often who remember my consulting and speaking services from when I first began my business in the late 1990’s, which is always a thrill.

So, moving forward, yes, I am concerned that I could have said no when first approached, and not shared my content. Yet, today, I don’t second guess myself, and I am reminded that my reputation is intact, I have many years of good standing in my community to back me.

I will get back to my practise of good business and supporting others get the results they want. My hope is that by reading this you also head into the new year remembering that building a business and profit line ALWAYS goes hand in hand with building a reputation.

C.S. Lewis said it best – “Integrity is doing the right thing, even when no one is watching

Kirsty 🙂

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Thats a wrap – what I learnt being a Uni student

Cheers (sounds of glasses clinking), why?

I have survived my first year of University as a mature aged student, I have survived my first year of my husband’s roster taking him away for three months at a time, and I have survived the first year of my daughter moving in to her own home and my eldest son moving back!

What a year it has been.

The impact didn’t hit me until this afternoon as I was driving home from campus after my final exam. I began to shallow breath, my nerves began to twitch, and I thought, “how the hell did I pull that off!” This year, I realised, I had faced every fear I had, I worked harder than I think I ever had, I swallowed my pride on more than one occasion, and I had weeks where I was learning so many new theories I thought my brain might break.

My home suffered, however, thankfully my children didn’t as I vowed, and followed through on, to be there for them whenever they needed me. My wellbeing was pushed to its limits and I had equal moments of feeling like super woman and a puddle!

So, you are getting the picture.

During this year, my husband was absent for ¾’s of it, and a handful of my closest friends had life throw them their own curve balls so they weren’t on call for me at times I thought I needed them most. Even so, I was never alone, I had people step up for me, check in on me and remind me that I was on the right track during the uphill stints – special thanks to Tracey, Anna and Cinty – you know why!

Fears that were faced: am I clever enough, judgement of others, making huge mistakes, can I do it all on my own, being too old, letting my family down, letting me down, saying no to some work opportunities, and have I got what it takes to be extraordinary?

What I now know: I am clever enough, I am a leader, I am strong, I may get it wrong sometimes, I can take critique, I’m okay with not knowing it all, my family is awesome, I am exactly where I need to be, I have grit and determination that even amazes me, I may be ageing but I am doing it with grace and style!

Already, from the expansion and development I am undergoing opportunities are flowing abundantly.  I am on committees, being paid for work at the Uni, I am meeting amazing people, business is booming and I am just beginning work with an organisation called Porn Harms Kids to make change and give our wonderful young people the best start possible. I am also so honoured to be credited with guiding others to study, grow and push themselves out of their comfort zone. That is probably my greatest honour.

Next year, I am sure, will bring more adventures, ups and downs, yet I will be even more prepared, even more inspired and, as always, supported.

Thank you, to those who have cheered me on; thank you, to those who were inspired; and thank you to me – bloody massive effort Kirsty 🙂

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Book Review – Feed Your Brain The Cookbook

I have been an advocate for eating for excellence for many years, so, I was delighted when Exisle publishing asked me to review Feed Your Brain – The Cookbook, by Delia McCabe.

What we eat impacts our physical health and fitness, as well as our brain health. Delia’s comprehensive cookbook guides the reader through:

  • Why it is important to feed your brain
  • How to use the book (easily for busy people)
  • What you will gain (and lose)
  • Tips, advice, getting started, and
  • An abundance of delicious uncomplicated recipes

Delia’s guidance throughout the book expands your understanding and enthusiasm for food.  The pictures make your mouth water, the colours inspire, and every time I open the book I learn something new; from a food’s origins to what it contains.

The main benefits I enjoy from being mindful of what eat are more focus and energy, and I am calmer.  To top this off, emotionally, using Delia’s cookbook has been like having a ‘Mum’ in the kitchen. Each section caringly shares ideas and things to remember, like a mother or grandmother whispering in your ear as you prepare the food.

RRP: $34.99 Get your copy here

Kirsty 🙂

 

 

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Your Business, Your Target Market.

To be profitable in business it is imperative that your message reaches those that are most likely to want and need your service or product. Too often business owners make the mistake of not understanding what their potential buyers are thinking and who the major purchasers are. Kirsty O’Callaghan provides insight to reaching the right audience with the right message.

Firstly, research your target market and find out: what motivates them, what age bracket they are in, where do they live, what is their lifestyle, what specific problems can you solve for them and what benefits are you offering? You must decide who specifically you are trying to reach and who is the most profitable audience.  It has not been found to be effective or worthwhile to attempt to create a message and brand that will appeal to the masses.  It is better to narrow your market and niche your services for more success.

From your research, you will find it easier to identify what makes your service or brand unique and what is the single-minded thought or selling idea that will be bought to life by a persuasive headline. This will build a compelling reason for your potential customers to find out more about the service or product being offered to them. Your client must see your message as achievable, positive, and promising.

Then, to support the selling idea, design specific communication and marketing strategies to match the audience’s needs, wants and interests.  Consider: who are the buyers and users of your product (sometimes they can be different), where do they shop, where do they go for help or information, how many times do they need to see or hear your message or brand to decide to buy, and how can you appeal to your audience and engage with them?  To get the most response from your target audience you must get their attention, create interest and a desire for your service, then motivate them to action. Deciding if that action is purchase, enquiry, sample or brand awareness will make a difference to the message you are sending.

Finally make sure the way you communicate and market your product and business is harmonious across online and offline channels. Be specific, simple, on point and strategic.  Be creative yet stick to your marketing goals and budget, and keep evaluating your results and making changes where necessary.

Building relationships and your business to the level of success you are aiming for requires: a curiosity of how people think and act, accepting nothing at face value, looking at problems from different angles, putting yourself in your client’s shoes, constant research and learning, and an ability to plan and execute that plan.

Find the sweet spot where your potential clients are most likely to connect with you.  When a positive, memorable and meaningful connection is established between your brand and the consumer, then the business client relationship will be strong and sustainable.

Until next time, K 🙂

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The Confidence Rollercoaster!

I was talking to a friend and she said, “How can you be so confident all the time?  You are such a ‘go getter’. I wish I had more confidence and self-belief like you.”

This dialogue got me thinking, and this was my response:

My definition of self-belief, or self-esteem, and confidence are: liking and feeling good about me enough to know that I am doing the best I can; and if I am determined enough, and work hard enough, and I trust my abilities, then the right results in the right order will follow. 

My sense of confidence and esteem does change constantly depending on various factors, including my day to day mood, appearance, ability, others opinions or the situation. So, as you can see, it is not something that you begin to act like and then ‘voilà’ all is well!

I have found that regularly checking in on how I am feeling about myself leads to a direct reflection of how I perform and present myself to the world. If I need to adjust my thinking, eating, or doing, I am on it. I make sure that I am consciously making choices on how I want to be, rather than letting the ups and downs of emotions, events and energy levels take control of my decisions, moods and actions.

The main mistake I witness a lot of people make is relying on others expectations and opinions and daily performance statistics to dictate who they are and how good they are.

All things change, you live and learn, you make mistakes and you have wins. We all have ups and downs, good and bad days. This is no reflection on your worth, rather a testimony to you living life.

The best way to overcome the rollercoaster of self-doubt, highs and lows, and judgement of your abilities is to have a strong sense of self-value and self-respect. Take a pause and when you are feeling less confident and a bit shaky, check in with you, adjust and get back to doing the best you can do.

You will then move into a space of making productive choices rather than staying longer than you need to in less than comfortable situation, entertaining draining emotional turmoil, giving too much time to listening to your inner critical voice, or worse, heeding another person’s views, and entertaining self-sabotage behaviours.

Trust yourself, respect yourself, do the best you can in any given moment, and you will find the confidence and self-belief rollercoaster can become fun rather than terrifying.

Until next time, K 🙂

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Book review – Finn and Puss

Exisle Publishing recently asked me review a delightful children’s story, Finn and Puss, featuring a young boy, Finn, who is feeling lonely and a cat called Puss who is lost.

They meet in town one day and loneliness and fear seems to be forgotten as they become friends, for a short time anyway.

Finn must make a tough choice.

The illustrations are soft and gentle which compliment a relatable story, that can be read independently by young readers.

What I liked most about this book was that it provided opportunities for discussion around situations where children may be feeling alone, what ethical behaviour is and different types of friendship.

RRP $19.99 – For more information or to buy CLICK HERE

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Book Review: PUG (Philosophical Universal Guidance)

When Exisle Publishing asked me to review PUG I wondered whether it was a children’s book, a book for Pug owners (the dog breed) or, something else.

What I found was it was something else entirely!

The author (apparently, no ordinary Pug) hopes that through sharing his or her thoughts with the reader, they are inspired to be happier, more optimistic and live a more fulfilling life.  Did I find this to be true as I turned the pages and read on?

Yes, I did!  PUG’s message – translated through the wise words and delightful illustrations of Helen James – opens possibilities for the reader to take positive action in 29 encouraging and insightful short teachings.

This colourful book is perfect for a central location in your home, on the lunchroom table at work or a gift for someone who needs a boost. And, the most wonderful realisation is that this book will be enjoyed by all age groups.

If you are looking for a daily or weekly focus, know you could be doing something different or better and don’t know what that is or you want to benefit from the wisdom of one of the world’s oldest dog breeds, this book is certain to inspire and delight.

Buy Book | More Information – RRP $19.99 – Due for release October 2017 so pre-order your copy now.

 

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FIFO Families – Parenting Tips and Tricks

I recently did a short talk at a FIFO family event in Perth.  The energy in the room was high and children were very excited with all the activities that were happening.  A perfect place to share tips and tricks to support parents.

Being Separated by Work, is a minefield of stress triggers for parents and children. Approaches to keep you and your children as stress-free as possible are outlined in video and handout below.

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FIFO Families – Get Organised In The Overwhelm

I recently did a short talk at a FIFO family event in Perth, (hence why there are so many children running across the stage!)

In the video below I will share with you the systems and processes that have worked for my clients and our family over the years.

Keeping to a set routine when Separated by Work is challenging. Every family has different needs and every working away roster has unique demands. Yet having a plan and being organised will decrease the overwhelm, and you will be better able to cope with the day to day tasks and responsibilities.

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